“Hot in Here” Campaign

Posted: October 7, 2004 in Contest Promos, Video Samples

The idea behind this initial campaign was simple.  It was cold outside, and we wanted people to “warm up” to our “hot” new comedy lineup.  We used a song that was popular at the time, and used some of the lines to show characters from the comedies, getting hot…

 

 

I followed this promo up with a contest, where viewers could win “hot” prizes…

 

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