I helped initiate a few promotions with local theme parks that involved bringing in some of stars from our current shows.  One of the theme parks that liked working with me and our station in Orlando, was Sea World.

In this first example, they wanted us to create something fun revolving around their newest attraction.

 

I pitched bringing in a celebrity, having them do a meet & greet on opening day, plus have them host a few segments during our Sunday morning lineup that highlighted the new attraction.  We partnered up with a local radio station too.

 

The next one was about a year later, but a similar deal with Sea World.   In this case, it was a Mother’s Day promotion, so we flew out the “mom” from Dawson’s Creek.

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