Friends & Seinfeld: Laugh Pack Campaign

Posted: July 15, 2012 in Campaigns
Tags: , , , , , ,

I was looking for a theme for an upcoming sweep period for the late-night comedy combo (Seinfeld & Friends).  We found out Jerry Seinfeld was going to be performing at a Las Vegas venue and decided to send some of our viewers out there as part of a package.  Keeping Vegas in mind, I decided to call the comedy block the “Laugh Pack” based on the whole “Rat Pack” era of Las Vegas, Sammy Davis Jr, Frank Sinatra, etc.

I had two spots created.  Both similar, but slightly different.  Here is spot #1.

Here is spot #2…

When contest week rolled around, we ran this contest version of the campaign…

I also placed web ads online (one for the image spot and another one for contest week), and had the radio stations we used on our media buys include theme on their sites as added value…

Laugh Pack Web Ad    Laugh Pack Web Ad

This campaign was also sent to Sony’s Marketing Department, and helped us win a market visit from Seinfeld’s Soup Nazi.


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