Fox KRBK Sizzle Reel

Posted: June 1, 2013 in Sales Presentations

This video wasn’t specifically made as a Sales Presentation, but it was used for that.  Our station’s FOX affiliation renewal was coming up.  Our owners wanted me to produce a fun video that would show where we were just a short time ago, and where we were heading.  They wanted it to feature video of the managers, and give it a FOX feel.  The goal was to play this video during the talks to show them we were the ideal station in the market to keep the affiliation on.

We were told later that the video was the best “affiliate video they had seen in a long time”.  It must of helped.  They renewed the affiliation.


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