TMZ is Moving

Posted: July 1, 2013 in Custom Copy Samples
Tags: , ,

TMZ was moving to our TV station in a few months.  TMZ actually already had pre-produced a “Moving” promo for stations.  But it was only for stations that were just moving it to a new time.  So I came up with the idea of maybe having some of the TMZ personalities record a few lines for us (including Harvey and the TMZ announcer) and re-edit this supplied promo to make it a “moving to this station” promo.  This promo was part of a bigger Moving Campaign about several shows moving to our station, and thought this would be a good way to stimulate the “gossip” feel of “did you hear about all the shows that are now moving to FOX KRBK”.

Here is the 20-second version:


And here is the 15-second version:

I had actually sent of many different lines, including a full script.  We only received these lines back, but it worked.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s