TMZ is Moving

Posted: July 1, 2013 in Custom Copy Samples
Tags: , ,

TMZ was moving to our TV station in a few months.  TMZ actually already had pre-produced a “Moving” promo for stations.  But it was only for stations that were just moving it to a new time.  So I came up with the idea of maybe having some of the TMZ personalities record a few lines for us (including Harvey and the TMZ announcer) and re-edit this supplied promo to make it a “moving to this station” promo.  This promo was part of a bigger Moving Campaign about several shows moving to our station, and thought this would be a good way to stimulate the “gossip” feel of “did you hear about all the shows that are now moving to FOX KRBK”.

Here is the 20-second version:

 

And here is the 15-second version:

I had actually sent of many different lines, including a full script.  We only received these lines back, but it worked.

 

 

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