Mario Lopez Interviews

Posted: February 2, 2014 in Custom Copy Samples, Video Samples
Tags: ,

I was told by our Extra Marketing rep at Warner Bros to utilize Mario Lopez as if he was a local talent, and have him promote station events, etc.

So I came up with an idea to do “look-live” satellite interviews with Mario and local organizers of different events and benefits.  We shot an interview in our studio with the camera operator asking the questions.  Then we sent the same questions to Mario to recite on video.  We edited them together and the result was a pretty good fake satellite interview.  We scheduled these spots on the air, put also online.  The organizers loved them and shared them around their circle and the result was getting many more people exposed to EXTRA on our station than we had planned.

Here are a few examples:




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