Containment Promotion

Posted: July 31, 2016 in Miscellaneous
Tags: , ,

In Spring of 2016, the CW launched a “limited event” series called Containment, that focused on an outbreak and a city that was quarantined.  To help promote the premiere, we partnered up with a local bar in the downtown area.  During the after work happy hour, when the place was packed, I sent in our TV hosts in hazmat suits to pass out little bottles of hand-sanitizer lotion with the Containment logo on them (provided by the CW) and posters announcing the premiere day and time.

The video is silent.  But you get the gist.  People were wondering what was going on until they got to them.  It sparked some conversation between the hosts and the patrons.  Most smiled and acknowledged them and did look over the poster.

All in all, it was a very fun and non-intrusive way to get the word out.  As you can see below, the show launched well in my market.

Containment Overnight















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