Archive for the ‘Kudos’ Category

The TV station I currently work at has entered the annual CW Network’s Apex awards in the “Model Affiliate” category.  Here is our video submission:

Advertisements

When Sony (Columbia TriStar at the time) was about to launch Just Shoot Me into syndication, they called on Promotion Directors from 13 different TV markets to help advise them on what local stations need to help promote this show when it hits their stations.  I was one of the 13.

Below is an article about it that appeared in Electronic Media.  I highlighted a section that involved one of the points I presented to them about not needing slick packages…I just wanted promos that would make the viewers laugh.  I made this statement because of the previous year’s syndicated launch of Spin City (from a different distributor).  They had spent a lot of time and money, coming up with these slick looking promos…but they didn’t say much about the show and didn’t make anybody laugh.  I thought, “what a lost opportunity, and a waist of money”.  Make somebody laugh, and they will check it out.

Sony had asked me to be a part of their Marketing Advisory Board for the TV show Seinfeld at two different times.  Once in 2000, and then again in 2007.   The goals were slightly different during each one, but the main purpose was to get input from a few of the top markets regarding the show.

Here is an article that appeared in one of the trades regarding the first one…


Here is a thank you note I received from the Marketing Team at Sony (Columbia TriStar at the time)…