Archive for the ‘Miscellaneous’ Category

One of my latest projects that I thought turned out pretty well, was a long-form paid program for one of our clients that wanted to advertise their 2-day music fest called Northern Invasion.   I coordinated all the details, wrote the script, scheduled the shoots, and had one of my producers put it all together, and I’m currently executing the contest portion of it.

 

In Spring of 2016, the CW launched a “limited event” series called Containment, that focused on an outbreak and a city that was quarantined.  To help promote the premiere, we partnered up with a local bar in the downtown area.  During the after work happy hour, when the place was packed, I sent in our TV hosts in hazmat suits to pass out little bottles of hand-sanitizer lotion with the Containment logo on them (provided by the CW) and posters announcing the premiere day and time.

The video is silent.  But you get the gist.  People were wondering what was going on until they got to them.  It sparked some conversation between the hosts and the patrons.  Most smiled and acknowledged them and did look over the poster.

All in all, it was a very fun and non-intrusive way to get the word out.  As you can see below, the show launched well in my market.

Containment Overnight

 

 

 

 

 

 

 

 

 

 

 

 

 

Telephone Hold Messages

Posted: January 2, 2011 in Miscellaneous
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No matter where I was based, I took advantage of the hold button on the TV Station’s Phone system.  Whether it was a viewer or a client calling, why waist the opportunity to play an ad for them.  Most people are on hold for 10-seconds.  I made sure each hold message was about that long.  I usually had a 1-minute loop produced, with a total of 4 messages.

Here is a sample one from the duopoly in Albuquerque.  Each station voice had 2 messages:

I’ve done it a couple ways in the past too.  Sometimes it was a different message every week day with one for the weekend.  Sometimes I did just one message per week.

I did include client related station promotions along in these (watch a show win a burger type thing), which was great when the client called, and heard their message.

At my last station, we used an iPod Nano put on continuous loop.  It worked perfectly.

Back in 2004, the WB Network noticed that I did this, and highlighted in one of their weekly publications to other CSDs.

hold message highlight

TV Station Interactive CD

Posted: September 30, 2000 in Miscellaneous
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Back when the internet was still pretty fresh, and CD-ROMS were just being introduced as an alternative to floppy discs and Zip Drives, I announced I wanted to do something different that year.  Instead of producing the annual Sales Tape that talked about the new fall season on VHS, I wanted to distribute it as a video file on a CD-ROM, along with games, and other fun things.  No other TV stations were doing anything like this at the time.  It would be the equivalent of the first TV station that put an iphone app out there.

As I mentioned, the original goal was to distribute this to clients, as a Sales Tape replacement (even though we probably sent them out together).  But it was so well received, we also started distributing it to viewers as well.  We gave them away in gift packs and at events.

I wanted this to be a CD-ROM that you could play in your computer, but also a CD you could play music from on your player.  We also had some “Easter Eggs” on the disc.  If somebody found them, they would win a WB18 T-shirt.  It was fun to see which clients found them, because it told us that they were exploring this disc.

Of course, I can’t take all the credit.  I don’t know how to build these on my own.  I just know what I wanted it to do.  I had hired a company called CGS Advertising Group to help me put it together.

It won a few awards too.

This site was designed to help future employers get a peek at the type of work I do, beyond the traditional resume 1-sheet and demo reel.  Consider this a bonus version of both.  Use the links across the top and to the left of this page.

This isn’t just for potential employers.  I’ve always liked to exchange ideas with others in the field.  Feel free to “like” and “share” some of the samples.

Please keep in mind, this site is a work in progress, and I have about 17 years worth of work to upload and categorize.  Some of it’s in various stages of completion.  You might come across some sections that don’t seem complete, and I wanted you to know why.  Thanks in advance for your understanding.