Archive for the ‘Outdoor Samples’ Category

Light Rail Ads

Posted: November 18, 2015 in Unusual Ads

In the fall of 2015, while working for the CW affiliate in the Twin Cities area, I was contacted by a company called Intersection that was installing a bunch of ad display units on the light rail platforms.  The ads were about 15-seconds each and were silent.

We ran ads supporting our Monday & Tuesday prime time lineups (CW’s priority nights at the time) and we received co-op money from the network in support.  They started going up in November, and installation was complete by January 1st.  It’s hard to say if they had a direct impact on our ratings, but I like any added exposure in settings like this.  I think when the public is exposed to your shows in settings like this, it just ads credibility to the programs being supported.  I thought they looked nice and would consider them again.



Trivision Billboard

Posted: September 5, 2013 in Outdoor Samples
Tags: ,

I’ve never been a big fan of Trivisions, because of the fact you share the space with somebody else, and you aren’t in front of the public’s a eye 27/7.  There is a chance somebody can miss your ad.  I’ve always stated that it would be ideal to buy all 3 sides and utilize the 3 ads so they play off each other.

I finally got the chance to do this in my latest market (Springfield, MO), and I used it to promote all 3 shows in our new “Hollywood Gossip” Block.  Even though the shows came from different distributors, I was able to brand them to our local FOX look, and keep our logo roughly in the same location on all three ads.  So the only thing that changes is, the face of the person on each ad, and the logo of the show.  The text with the show’s time also changes.

I think they turned out pretty good.  Warner Bros & NBC Universal approved them for co-op as well.

Clear Channel Outdoor approached me as we were planning our Fall buy, and they wanted me to help make use of a feature that they were having trouble getting other local businesses to utilize without seeing examples.  They said if any of their clients was apt to make good use of it, it was me.  Maybe they were just complimenting me to get on the buy, but I still liked the challenge and thought it worked pretty nicely.

The feature was a part of their digital ads.  They wanted to do something that would show off that they could do updates fast at any point in the day and feature “semi-live” quotes from Facebook and Twitter on their boards.Jane Pezzino











I decided to tie in an idea to help launch BIG BANG THEORY on our weeknight lineup.

The goal was to get people to post on Facebook who their favorite character on the show was, and we would include their quote on one of the many billboards around town.  The thought process was, that if they posted something about the show on their Facebook…their friends would all see it.  Then we would quickly post their quote on the billboard and send them a photo like this one pictured, and tell them that their photo, name and quote is on a billboard, that they would share that info online as well, and everybody would see our ad.

Here are some clearer pictures of some of the ads that went up:


We had a page on our website that explained what we were doing, and formatted the sentence so it was structured in a way that kept them all similar, but still were personal to the user.

















Stadium Ads

Posted: July 7, 2012 in Outdoor Samples, Unusual Ads

I was looking to do some unusual ads.  I ended up doing a partnership with the Albuquerque Public School’s Athletic Department.  The city only has 2 football fields for high school football, and all High Schools share these fields.  I thought this was a great opportunity to hit a lot of the young people and their families.  They let me paint the entire side to the bleachers/stadium at the main entrance to brand it to the colors and fonts of our station look…

Then throughout the year,

We updated the paint job from time to time too…

We used these ads at the Stadium as a backdrop in some of our other promos too…

Keep it Local – Stadium from Chris Iller on Vimeo.