Archive for the ‘Video Samples’ Category

My current station is a CW affiliate.  What’s hot on the CW?  The superhero shows!  We’ve got Supergirl, The Flash, Arrow, and DC’s Adventures of Tomorrow.   If you want to go a step further and add some of their other comic book related shows, you’ve got iZombie and Riverdale.

Why not capitalize off this branding and identify the whole station with a “comic book” style look.  We are currently a few stages in, but plan on doing more.  Here are a few examples of things you would see throughout the day, including legal IDs, show combos and line-up spots:

 

Legal ID

Game Show Combo

 

Comedy Combo

 

Menu Lineups

I’ll post additional ones as we get finished with them.

This past year, I helped organize a Car Giveaway promotion, that ended up being awesome.  A local car dealership announced they wanted to do a car giveaway, and wanted a radio partner to give one a way, and a TV partner to give the other away.  I cooked up an idea that they really liked, and our station became the partner.

The concept is fairly simple, but there were a lot of moving elements.  The client was a Mitsubishi dealership, and one of the models they were pushing as the “Lancer”.  One of our hot shows at the moment was season 1 of The Flash.  We got permission to wrap a Lancer with Flash creative, and essentially make it a moving billboard (we had to have the show’s logo, our station logo and the time you could watch it on the wrap).  We wanted the design of the wrap to be something a fan of the show would love to have on their car.

Flash Lancer

We called it, the “Flash Lancer” (get it?  Flash Dancer?  maybe to ’80s of a reference).

This promotion was kind of a “summer promotion”.  It kicked off in May and we would have it parked at several pre-established station promotions and car dealership promotions throughout the summer and tell our viewers to come out to these events and register to win the car in person.  I was also able to get it parked at several other “unplanned” events as well.

Viewers could always enter online, or go down to the dealership to enter as well.

At the end of each of the planned events, we would pick a finalist (which encouraged people to go to those specific events.  In the end there would be 5 finalists, 4 of them from events, and 1 from the internet.Car Locations

We would give the car away to one of those 5 finalists on-the-air during the season premiere of The Flash in early October.

The FlashThe even kicked off with the car making an appearance at Wizard World Comic Con at the Minneapolis Convention Center.  But we were also given the opportunity to drive it into the Mall of America‘s Rotunda for a “Kick off the Con” event the night before.

At the Wizard World Comic Con, we encouraged people to get a picture of the car with them in it and use the hashtag #RBmitsuFlashLancer to get free Flash Swag.  You can find the Twitter feed of those hashtags here.

At most of these events, we had a local cosplay person dress up in a custom made “Flash” costume to greet the fans of the show.

One of the pre-planned events included two “Test Drive” events, where we encouraged viewers to come down to the dealership and test drive any car (including the Flash Lancer) get entered to win the car, and get free Flash swag, as well as ending up in a TV commercial

After the Test Drive Events were over, we would air a commercial that “thanked” everybody for coming out to the event.  Of course, we also posted these on Social Media, and tagged everybody, including the client.  That made sure this promotion was sure to be seen by even more people.

At the end of the Summer, we gather all 5 finalists and shot some video with them, and went over the rules for the final event.  We then aired this promo leading up to the announcement.

The final event went very well.  It wasn’t live, but it was shot a few hours before it aired.  We were able to squeeze it in just before the Season premiere started during the end break of the access show.  Local inventory was tight during the premiere.

This ended up being a really good promotion for the station, and the client loved it and they hope to do another one of these with us.  Maybe a Supergirl Car?  They ended up cutting the radio car giveaway short, and loved ours because “it had legs” and gave them almost 6 months of promotional exposure.

One of the neat things that happened after the promotion was over that put a nice neat little bow on it was what the winner did with his car.  He registered himself as a Uber Driver, and gave himself a Twitter Handle.  Now he drives the car around town as a taxi service, and continues to promote the show.  Sweet!

There are many more details to this promotion I didn’t go into here.  But if you want to see the presentation or know more about it, just let me know.

 

 

 

Game Show Combo

Posted: November 17, 2015 in Combo Promos
Tags: , , ,

In the promo, I combined traditional clips from both shows, with custom recorded lines from the game show hosts.   And the direction I took in this promo was to very subtly discredit game shows that target old people (Wheel of Fortune and Jeopardy) and play up the fact that these game shows have some adult humor in them.

In the end, it’s a nice spot, that does the trick.

News Open Test

Posted: May 2, 2015 in News Promos
Tags: ,

The Fox affiliate I was working at in Springfrield asked me to help out with the rebranding of their news product as we advanced from a “newsbreak” station to a 10-minute newscast.  Here was one of the tests of the news open as we were getting ready to launch the new look:

Not long after we were creating this open, our owner decided to change up the logo and give it a Fox O & O look.  I did plenty of research and talked to many graphic artists and companies that helped build this graphic look for other affiliates, and found the cost of hiring an outside company to do it was about $20,000 or more.  I went to a site that had some pre-built elements for after-effects and bought a few for about $40, and had my team just build it ourselves.

Here is a full 10-minute news broadcast, but I mainly just wanted you to see the full open and other graphic elements in it:

Game App

Posted: June 1, 2014 in Contest Promos, Video Samples

The parent company of the TV station I worked at in Springfield, Missouri had a lot of other projects going on.  One of them was an interactive game app.  The concept is pretty neat.  I think this concept has real potential.  But as of right now, it hasn’t launched yet.  Any day now.  Below are a few of the on-air elements we created to promote this app that will hit the air as soon as we are given the “go”.

This one is scheduled to hit the air 10 days before the interactive game show hits the air.  Encouraging people to download the app and get ready.

 

This one is designed to air just before the show airs, so that people can get their apps open and ready to play along:

 

This app was going to be used with the syndicated game show, Cash Cab.  But we also produced a test Game Show pilot for it as well.

The Fox station I was at was still very young.  We had launched hourly “News Breaks” (2 minutes long) a year earlier.  But we were growing.  Now we were going to 10-minute newscasts every weeknight at 9.  And we wanted to promote that fact.  But we didn’t want to focus completely on the 10 minute part.  So the following promos were designed to announce the “expanded newscast” due to the popularity we had, and show the News Team appearing to different types of people who were surprised to see this Newscast in their home.  They all decide to give it “10 minutes” and check it out.

Here is one that focuses on a Mother and what she might be doing around 9pm when the Newcast is on:

 

This next one is about a common man in his 40s, and what he might be doing around 9pm:

Since you don’t really need to have a promotion to get people to watch The Super Bowl, we still didn’t want the opportunity of having a Super Bowl on our station slip away.  We wanted to do two things here: 1) We wanted people to turn on the station earlier in the day and keep us on for all of Super Bowl Sunday.    2)  Since this would be the day that we would potentially have the most eyes on our screen, we wanted to do something big that would translate that into “likes” on our Facebook page and get these people into our database.

So we came up with a contest that would be fairly simple.  We would giveaway iPad minis every hour leading up to the game.  The viewers had to look for the secret word and enter it online.  To cut through the clutter, we decided to put 3 of our on-air personalities into a setting that most of the viewers would be in…gathered in front of the TV getting ready to watch the game.  Another element of the contest we thought made it kind of fun was something that came up in the planning stages.

As you probably know, there are many restrictions on what clients can be tied into the game and how it’s mentioned…even for stations airing the game.  For example, iPad is not an official Super Bowl sponsor.  Even though this contest was for our station and it wasn’t during The Super Bowl, we were told we couldn’t say the words “Super Bowl” when talking about this contest.  Then we were told it would probably be a good idea not to mention the world “iPad” either.  So how do you cut a promo telling people they can win a cool prize without mentioning the prize?  And how do you tell people when to watch if you can’t mention the specific game?  You call it “The Big Game Mini-Tablet Sweepstakes” and poke fun of the fact you can’t mention these things.  The result were this series of promos and on-air segments:

This Sunday version:

 

Tomorrow version:

When it came time for the contest to begin, we continued to feature the 3 on-air personalities getting ready to watch the game.  During each segment that popped up, we pretended to catch them off-guard talking about the station or one of the shows (our way of sneaking another message about the station into the mix).  We also continued to poke fun of the fact we couldn’t mention “Super Bowl” or “iPad”.  And used secret words that had some tie to those words.  Some of these are telling people that the “secret word” is coming.  And others are revealing what that “secret word” is:

Hour One:

 

 

 

Hour Two:

 

 

 

Hour Three:

 

 

Hour Four:

 

Hour Five:

 

Hour Six:

 

 

We also bought online ads to support the contest that would appear in our demo

 

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