Archive for the ‘Custom Copy Samples’ Category

I was told by our Extra Marketing rep at Warner Bros to utilize Mario Lopez as if he was a local talent, and have him promote station events, etc.

So I came up with an idea to do “look-live” satellite interviews with Mario and local organizers of different events and benefits.  We shot an interview in our studio with the camera operator asking the questions.  Then we sent the same questions to Mario to recite on video.  We edited them together and the result was a pretty good fake satellite interview.  We scheduled these spots on the air, put also online.  The organizers loved them and shared them around their circle and the result was getting many more people exposed to EXTRA on our station than we had planned.

Here are a few examples:




TMZ is Moving

Posted: July 1, 2013 in Custom Copy Samples
Tags: , ,

TMZ was moving to our TV station in a few months.  TMZ actually already had pre-produced a “Moving” promo for stations.  But it was only for stations that were just moving it to a new time.  So I came up with the idea of maybe having some of the TMZ personalities record a few lines for us (including Harvey and the TMZ announcer) and re-edit this supplied promo to make it a “moving to this station” promo.  This promo was part of a bigger Moving Campaign about several shows moving to our station, and thought this would be a good way to stimulate the “gossip” feel of “did you hear about all the shows that are now moving to FOX KRBK”.

Here is the 20-second version:


And here is the 15-second version:

I had actually sent of many different lines, including a full script.  We only received these lines back, but it worked.