News Open Test

Posted: May 2, 2015 in News Promos
Tags: ,

The Fox affiliate I was working at in Springfrield asked me to help out with the rebranding of their news product as we advanced from a “newsbreak” station to a 10-minute newscast.  Here was one of the tests of the news open as we were getting ready to launch the new look:

Not long after we were creating this open, our owner decided to change up the logo and give it a Fox O & O look.  I did plenty of research and talked to many graphic artists and companies that helped build this graphic look for other affiliates, and found the cost of hiring an outside company to do it was about $20,000 or more.  I went to a site that had some pre-built elements for after-effects and bought a few for about $40, and had my team just build it ourselves.

Here is a full 10-minute news broadcast, but I mainly just wanted you to see the full open and other graphic elements in it:

Game App

Posted: June 1, 2014 in Contest Promos, Video Samples

The parent company of the TV station I worked at in Springfield, Missouri had a lot of other projects going on.  One of them was an interactive game app.  The concept is pretty neat.  I think this concept has real potential.  But as of right now, it hasn’t launched yet.  Any day now.  Below are a few of the on-air elements we created to promote this app that will hit the air as soon as we are given the “go”.

This one is scheduled to hit the air 10 days before the interactive game show hits the air.  Encouraging people to download the app and get ready.

 

This one is designed to air just before the show airs, so that people can get their apps open and ready to play along:

 

This app was going to be used with the syndicated game show, Cash Cab.  But we also produced a test Game Show pilot for it as well.

The Fox station I was at was still very young.  We had launched hourly “News Breaks” (2 minutes long) a year earlier.  But we were growing.  Now we were going to 10-minute newscasts every weeknight at 9.  And we wanted to promote that fact.  But we didn’t want to focus completely on the 10 minute part.  So the following promos were designed to announce the “expanded newscast” due to the popularity we had, and show the News Team appearing to different types of people who were surprised to see this Newscast in their home.  They all decide to give it “10 minutes” and check it out.

Here is one that focuses on a Mother and what she might be doing around 9pm when the Newcast is on:

 

This next one is about a common man in his 40s, and what he might be doing around 9pm:

Since you don’t really need to have a promotion to get people to watch The Super Bowl, we still didn’t want the opportunity of having a Super Bowl on our station slip away.  We wanted to do two things here: 1) We wanted people to turn on the station earlier in the day and keep us on for all of Super Bowl Sunday.    2)  Since this would be the day that we would potentially have the most eyes on our screen, we wanted to do something big that would translate that into “likes” on our Facebook page and get these people into our database.

So we came up with a contest that would be fairly simple.  We would giveaway iPad minis every hour leading up to the game.  The viewers had to look for the secret word and enter it online.  To cut through the clutter, we decided to put 3 of our on-air personalities into a setting that most of the viewers would be in…gathered in front of the TV getting ready to watch the game.  Another element of the contest we thought made it kind of fun was something that came up in the planning stages.

As you probably know, there are many restrictions on what clients can be tied into the game and how it’s mentioned…even for stations airing the game.  For example, iPad is not an official Super Bowl sponsor.  Even though this contest was for our station and it wasn’t during The Super Bowl, we were told we couldn’t say the words “Super Bowl” when talking about this contest.  Then we were told it would probably be a good idea not to mention the world “iPad” either.  So how do you cut a promo telling people they can win a cool prize without mentioning the prize?  And how do you tell people when to watch if you can’t mention the specific game?  You call it “The Big Game Mini-Tablet Sweepstakes” and poke fun of the fact you can’t mention these things.  The result were this series of promos and on-air segments:

This Sunday version:

 

Tomorrow version:

When it came time for the contest to begin, we continued to feature the 3 on-air personalities getting ready to watch the game.  During each segment that popped up, we pretended to catch them off-guard talking about the station or one of the shows (our way of sneaking another message about the station into the mix).  We also continued to poke fun of the fact we couldn’t mention “Super Bowl” or “iPad”.  And used secret words that had some tie to those words.  Some of these are telling people that the “secret word” is coming.  And others are revealing what that “secret word” is:

Hour One:

 

 

 

Hour Two:

 

 

 

Hour Three:

 

 

Hour Four:

 

Hour Five:

 

Hour Six:

 

 

We also bought online ads to support the contest that would appear in our demo

 

600 x 225 Banner Sunday

 

 

 

 

 

 

 

728 x 90 Banner Today

336 x 280 Banner Today

160 x 600 Banner Today

My station in Springfield started using a local personality called the “FOX KRBK Girl”.  We had her at events and making minor announcements on the air.  I wanted to do more with her so she would be more recognizable.  The result was 2 promos below, where we put her in every do situations where she would be in front of the public and try to get them to try out our shows.

This first version, she was playing the part of one of those people you see at Costco or Sam’s where the person tries to get you to sample some food.  In this promo, she is trying to get people “shopping around for a show” to sample one of our conflict talk shows:

 

In the second version, we put her in a “fast food” setting where it’s common to order a combo.  In this one she recommends the “entertainment combo” that includes 3 of our “hollywood gossip” shows.  We did get the personalities of each show to contribute a line as well:

I kind of compared this series to commercials you see for Progressive with Flo.

 

I was told by our Extra Marketing rep at Warner Bros to utilize Mario Lopez as if he was a local talent, and have him promote station events, etc.

So I came up with an idea to do “look-live” satellite interviews with Mario and local organizers of different events and benefits.  We shot an interview in our studio with the camera operator asking the questions.  Then we sent the same questions to Mario to recite on video.  We edited them together and the result was a pretty good fake satellite interview.  We scheduled these spots on the air, put also online.  The organizers loved them and shared them around their circle and the result was getting many more people exposed to EXTRA on our station than we had planned.

Here are a few examples:

 

 

We recently picked up one of the Classic TV Networks for our digital sub channel.  In this case it was Me-TV.  So far it’s doing great in the Springfield, Missouri market.  As you may or may not know, these channels are basically plug & play.  You don’t really need to do much.  But we wanted to do more than that.  So we decided to introduce a local face to this channel.  Since Me-TV stands for Memorable Television, we decided to name the person Memorable Mabel, and always shoot her in black & white.  She will always be dressed as a classic sitcom housewife.  We took the face that was currently being seen on our Fox Station, and made her share duties.  We thought this would bring home the connection to the two stations to some degree.  Here is the first promo we used her in.