Posts Tagged ‘combo’

Game Show Combo

Posted: November 17, 2015 in Combo Promos
Tags: , , ,

In the promo, I combined traditional clips from both shows, with custom recorded lines from the game show hosts.   And the direction I took in this promo was to very subtly discredit game shows that target old people (Wheel of Fortune and Jeopardy) and play up the fact that these game shows have some adult humor in them.

In the end, it’s a nice spot, that does the trick.

My station in Springfield started using a local personality called the “FOX KRBK Girl”.  We had her at events and making minor announcements on the air.  I wanted to do more with her so she would be more recognizable.  The result was 2 promos below, where we put her in every do situations where she would be in front of the public and try to get them to try out our shows.

This first version, she was playing the part of one of those people you see at Costco or Sam’s where the person tries to get you to sample some food.  In this promo, she is trying to get people “shopping around for a show” to sample one of our conflict talk shows:

 

In the second version, we put her in a “fast food” setting where it’s common to order a combo.  In this one she recommends the “entertainment combo” that includes 3 of our “hollywood gossip” shows.  We did get the personalities of each show to contribute a line as well:

I kind of compared this series to commercials you see for Progressive with Flo.

 

Sports Image

Posted: October 1, 2013 in Sports promos
Tags: ,

The Fox station I was at in Springfield (Card Country) was getting ready to broadcast the World Series which featured The Cardinals.  Our little station went on the air just a few years ago, and now we were broadcasting the local Baseball team in the World Series, and in just a few months, we were going to have the Super Bowl and then NASCAR was going to be back.  We just wanted to put a promo on the air that showed that we were airing some pretty good sporting events.  A kind of “look at us now” type of thing to get the image into locals heads that we were the real deal now.

 

Later, when we found out Mizzou was in the Cotton Bowl, we adapted the promo and inserted them in and replaced the Cardinals.

The print artwork below was what we supplied to a printer to be used as a Table Tent ad in several Sports Bars around town.  I can’t find an actual finished picture of the table tent.  But you would have seen some additional text at the bottom for a 3rd party sponsor with a message about drinking and driving.

KRBK - Tent Sports Art

Text needs to be added (check back soon)

watch the promos now.

 

Here is the contest clue element

 

(text placeholder)

 

 

This promo is an oldie, but one of my favorites.  The TV station was scheduling MASH & Seinfeld back to back in access.  I had the classic song “War” (by Edwin Starr) stuck in my head, and new we could do something with the main line from the song “War. What is it good for?  Absolutely Nothing!”  Key words being War for MASH and Nothing for Seinfeld.  The producer that I assigned the project, struggled with the idea at first.  But then it clicked and the end result was good.

At the time this promo was produced, Friends & Seinfeld were the hottest shows in syndication.  We needed an idea to promote the combo during the upcoming sweeps.  As most people know, a lot of stunting goes on in the sweeps, and sex/nakedness in promos is usually used.  Keeping that in mind, during a staff brainstorm session, we decided to just come out and just say we are doing a naked stunt, and make a spot using clips from the cast mentioning being naked.  One of our promo producers came up with the slogan “Grin & Bare it”.  Another Promo Producer pulled the clips and put them together.


This is one we got a lot of attention on at award shows, and at Promax, etc.  It inspired us to do a whole series of similar Friends & Seinfeld combos.

This is an example of a movie combo style that I like to produce. I personally wrote and edited both of these.